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Talking About Food


What We Really “Hire” Food To Do
We often tell ourselves that our food choices are practical. We say we eat something because it’s convenient, because it’s affordable, because it’s available. But that’s rarely the full story. Our choices, especially around food, are not just utilitarian.They are deeply identitarian. In other words, we don’t just eat to fuel the body, we eat to express who we are. We’re Not Buying Food. We’re Hiring It. From a Jobs-to-be-Done perspective, food is never just food. It’s a sol
Christiane
Mar 232 min read


Why Talking About “Eating Better” Feels So Awkward
Talking about food should be easy. We all eat. Every day. It’s normal. And yet, the moment someone says, “we should eat better”… things get weird.
Paul
Mar 92 min read
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