We Believe Better Food Choices Start
With a Better Question
We're Paul and Christiane Robillard, the authors and facilitators behind Hire Your Food.
Like many people, we've watched the nutrition and diet conversations become louder, more complicated, and more judgmental, while changing behavior remains extraordinarily difficult.
We became interested in a different question.
Instead of asking people:
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“Why don't you eat better?”
What if we asked:
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“What job is that food doing for you?”
That question connected our experience with Jobs-to-be-Done and business strategy with our shared interest in behavior, coaching, health, and plant-forward living.
It eventually became Hire Your Food.
Get to Know Us
Hello! I’m Paul Robillard.
I’m a facilitator, coach, author, and lifelong learner.
During my career as a business strategist and executive coach, I helped organizations design better business models and value propositions. I applied the Jobs-to-Be-Done innovation framework, exploring how people “hire” products to get important jobs done, an idea that later influenced how I think about food and personal change.
My life experience, on both professional and personal levels, brought about a deep shift in my perspective, transforming my lifestyle and food choices to focus on a plant-forward approach.
This transition has had a powerful impact on my health, my relationships, and the way I see the world. Most importantly, it reinforced a simple truth: It’s never too late to change, regardless of age or context.
I now apply innovation frameworks, including Jobs-to-be-Done, to nutrition and food bahavior, by supporting individuals, groups, and organizations in making practical, realistic, and lasting changes.
Hello! I’m Christiane Robillard.
I’m a facilitator, coach, author, and lifelong learner.
For over 10 years, I've been living a plant-forward lifestyle to the fullest, a choice that has transformed my health, my energy, and my relationships with the planet and all living things.
My career in communications and more recently in coaching has helped me develop approaches to healthier communicating and living.
My journey has taught me that it's possible to transform one's life at any age to bring about greater coherence, health, and meaning.
Today, I support groups and individuals who want to move toward a healthier life, gently and guilt-free, by leading practical workshops to facilitate and support the transition to a more sustainable lifestyle.
