Media Inquiries
Have an interview idea, article, podcast, segment, or slightly unusual food question? We'd love to hear from you.
Tell us a little about your publication, program, podcast, or project, and what you have in mind. No résumé required.
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Keep in touch for our book launch
September 2026
Looking for A Different Way to Talk About Food?
So are we.
Hire Your Food takes a familiar idea from business innovation, Jobs-to-be-Done, and applies it somewhere unexpected: The dinner table.
Instead of asking only “Is this food healthy?”, we ask:
“What job am I hiring this food to do?”
Why? Because we don't hire food just for nutrition.
We hire it for comfort. Convenience. Reward. Energy. Belonging. Tradition. Identity. Occasionally, because it's 9:30 p.m. and the cookies have submitted an unusually persuasive application.
Contact Paul & Christiane
They are available for podcast and radio interviews, print and online features, television and video conversations, panel discussions, book-related interviews, and conversations about workplace wellness and behavior change.
Conversation Starters
A few subjects we especially enjoy talking about:
Why Nutrition Information Isn't Enough
Most of us already know broccoli and a cheeseburger have different résumés. So why does the cheeseburger keep getting hired?
What Jobs-to-be-Done Can Teach Us About Eating
Food does functional, emotional, social, and identity jobs—often several at once.
Why Willpower Is a Terrible CEO
We think of Willpower as an overworked middle manager inside Body Inc. Useful? Absolutely. Qualified to run the entire organization? Probably not.
Why Food Choices Are Identity Choices
What we eat can say something about family, culture, values, belonging, rebellion, and the kind of person we believe ourselves to be.
How to Make Healthier Choices Without Starting a Food Fight
Curiosity tends to open better conversations than judgment, particularly when people eat differently.
Plant-forward eating without the purity test
How can we help people move toward better food hires without guilt, labels, or demanding perfection?
Welcome to Body Inc.
What happens when you imagine your brain, liver, heart, microbiome, pancreas, arteries, and Future Self sitting around the hiring table?