A NEW WAY TO THINK ABOUT FOOD CHOICES
You Don’t Have a Willpower Problem.
You have a hiring problem.
Every day, you hire food for comfort, energy, reward, belonging, or simply for getting dinner on the table.
Hire Your Food™ helps you understand the job behind the choice, so you can make food decisions that work for you now and for the future you want.
Outside the CEO’s office at Body Inc., four familiar candidates are waiting to be interviewed. They’ve all been hired before. But never like this.
Why Is Eating Differently So Hard When We Already Know So Much?
We have more nutritional information now than ever. We know about calories, protein, fiber, sugar, carbs, fat, cholesterol. And yet knowing what to eat and actually choosing it in the moment are two very different things, because food is never just food. It can be comfort after a hard day, a reward, a family tradition, a shortcut, a celebration, a social passport. Or a way of saying something about who we are.
The problem isn’t simply that we don’t know enough.
Sometimes, it's just that we don’t realize what job we are actually hiring our food to do.
Food choices make a lot more sense once you understand the job behind the hire.
Stop Judging the Food.
Start Interviewing the Candidate.
Most approaches begin with:
“Is this food good or bad?”
Hire Your Food starts somewhere else:
“What am I hiring this food to do?”
Once you can see the job, you can start comparing candidates. Maybe Cheeseburger is excellent at comfort.
Maybe Ice Cream is a brilliant celebration specialist. Maybe Lentil Salad isn’t interviewing for the same job at all.
The goal isn't perfect eating. The goal is better hiring. And better hiring starts with understanding what the position actually requires.
A Better Way to Think About Food Choices
We rarely choose food for just one reason. Sometimes we are hungry. Sometimes we want comfort, convenience, pleasure, belonging, tradition, or simply something easy at the end of a long day. Hire Your Food offers a simple way to slow the decision down and look at it differently.
It starts with three questions:
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WHY are you hiring the food?
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HOW are you making the decision?
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WHO gets a seat at the interview table?
Together, these three questions can help you understand your choices more clearly — and make the next hire more intentionally.
WHY are you hiring the food?
You don't just eat food. You hire it.
Hunger is only one job. We also hire food for comfort, convenience, reward, belonging, tradition, pleasure and identity.
That's why knowing what we should eat doesn't always determine what we choose.
Before judging the food, discover the job.
HOW are you making the decision?
Better food choices start with a better interview.
Once you know the job, you can look at the candidates. Who else could do it? Why does one candidate keep winning? Who deserves a voice before the decision is made?
The goal isn't perfect eating. It's making the hire more intentional.
Before making the choice, improve the interview.
WHO gets a seat at the interview table?
You are the CEO.
Your Brain has an opinion. Your Heart wants a seat at the table. Your Liver has work to do. And your Microbiome represents several trillion stakeholders.
Every food you hire joins the organization. The goal isn't to build a perfect workforce.
It's to become a better CEO.
Before making the hire, invite more of the team.
Hire Your Food™
This Is Not a Diet Book
It’s a new way to understand why advice fails, why facts don’t change behavior, and why food choices are never just about food.
Every day, you hire food to do jobs in your life: Comfort, energy, reward, belonging, or getting dinner done fast.
Some foods perform brilliantly in the moment, but create trouble later on inside Body Inc.
Hire Your Food gives you a funny, practical, shame-free way to understand those decisions and make different hires when different hires make sense.
In this book, you’ll learn how to:
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Spot the hidden job behind cravings.
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Interview food before you hire it.
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Stop relying on Willpower as your overworked manager.
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Build a food team that supports energy, health, identity, and compassion.
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Move toward plant-forward eating without guilt or pressure.
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Available on Amazon in
Kindle Format and Paperback
Workshops and Wellness Programs Without Another Lecture About What Participants Should Eat
Most people already know that vegetables are good for them.
The difficult part happens at 4:30 p.m. after a stressful meeting, at the airport between flights, at a team dinner, or on the couch after an exhausting day.
That’s where information meets stress, convenience, reward, habit, identity, social pressure, and marketing.
Hire Your Food gives employees a different way to understand those moments.
Through humour, discussions, Body Inc., food résumés, and interactive exercises, participants discover the hidden jobs behind food choices and practice a simple way of making more conscious decisions.
